The landlord construction is nearing completion and the new tenants are working very hard to meet deadlines for their store openings early November.
We are gearing up for the Food Court Launch and will start with a soft opening. Exterior media commencing November 18th and running through December will consist of a giant wall mural placed at the Waterfront Station where thousands of commuters pass by every day. In addition, posters will be hung on the walls of the SkyTrain platforms in various stations.
On December 30th, transit posters will be installed strategically in the bus shelters within a three block radius of the centre. These will run until January 31st.
The Grand Opening will be held over a three day period in early January. There will be newspaper ads, direct mail drops, 24 hrs and Metro local commuter newspapers, twitter, blogging, sampling, prizing and live remote radio on site.